SHARK
SHARK
For nearly three years, I worked as a major creative partner to the larger SharkNinja brand, primarily focusing on building Shark Beauty.
I wrote & directed million dollar campaigns to launch & grow the viral product, FlexStyle, as well as its newer iterations (SmoothStyle & FlexFusion).
I directed branding & creative dev for naming, packaging, & video marketing assets for Shark’s first luxury skincare tool, CryoGlow.
I was the creative lead for multiple creator-centric social media campaigns for Ninja products, including their premiere cooler, the FrostVault, and the Ninja Blast.
FlexFusion had a million dollar OTT shoot that was put together in only a few weeks, with multiple moments of practical movie magic & strategic camera work, as well as a host of post-production effects.
(Fun fact: the VO artist was yours truly xoxo.)
The CryoGlow hero video was built from a combo of CGI magic, a live shoot, bespoke audio mixes… & my claim to fame will always be that the name “CryGlow” was my idea.
SmoothStyle
The Shark SmoothStyle OTT video had worldwide broadcast coverage with sales metrics that forever expanded the Malka x Shark partnership.
FlexStyle Build Your Own
This FlexStyle OTT video was broadcast globally to great success. I concepted, wrote, & co-directed this spot, also overseeing post-production.
FlexStyle Tech
A team of world-class animators crafted this sleek, 100% CGI spot with my creative direction & oversight throughout the process.
HydroVac
This combination spot of live action footage & seamless CGI integration helped launch Shark’s HydroVac across all major retailers. I wrote, co-directed, & oversaw post-production on this video + cutdowns.