FRANKLINCOVEY

FRANKLINCOVEY

Where are all the great leaders?

FranklinCovey came to us with a fresh rebrand, asking for a fresh campaign campaign to match. The call to arms they wanted us to build this campaign around was: “Where are all the great leaders?”

We created a beautiful brand video (see above) as well as a library of asset designs for their internal team to use for the duration of the campaign (see below). The execution style they landed on out of the mix of designs shown here are the ones that “reveal” the great leader behind the brand colors with “scratch away” organic shapes.

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